Tim Clyde

Founding Partner

(Kitchen)

Tim founded the Future Partnership alongside his creative agency, Kitchen with the ambition to create the perfect partnership of agencies and clients.  With a background in brand advertising growing numerous household brands, Tim has noticed more recently how agencies of all sizes and disciplines have extended their services to compete with each other in ways which Tim thinks is counter constructive for the agencies and clients.  He believes that entrepreneurism, independence and specialism are the key ingredients to agencies in the future and gets equally excited about data and creativity which are both essential to building brands.  

Alex Aiken

Brand Design

(Perfect Day)

Alex is our brand identity and brand design specialist. He founded Perfect Day in 1999 and has built it up to be one of the leading design agencies in the country, with clients ranging from NGOs and blue-chips to small start-ups.  

Torie Chilcott

Engagement Insight

(Paddle Consulting)

Torie brings with her a radical new approach to branded content strategy. Combining the creative flair of a TV producer with the rigour of a tech entrepreneur, Torie was in a unique position to spot how data can be used to define and refine the most effective tone and content of how brands communicate with their audiences. Paddle has developed technology to help clients identify the most effective tonality for their branded content - specifically how ‘funny, useful, beautiful or inspiring’ (FUBI). Torie founded Paddle Consulting to help brands find their FUBI.

Peter Fenton-O'Creevy

Brand Research & Cultural Insights

(Folk)

Peter is our expert in audience insight. Like most other consumer insights specialists, he is well versed in the latest tools and techniques to get under the skin of people, but what makes Peter brilliant at what he does is his approach to bringing in the cultural perspective (semiotics, influencers and experts) and impact consumer behavior every day. He is also passionate about the role great creativity can play in unlocking the full potential of a brand.

Ethan Galloway

Sonic Music Branding

(Fora Music)            

Ethan is our sound man – and looks after everything from finding the perfect music track to fit a brand personality or narrative through to creating sonic branding.  Ethan keeps his ears to the ground and is always looking out for talent who can help make our creative sound better.  He believes that successful brands of the future will have more distinctive audio ownership – they will have sounds and melodies which consumers associate with the brands, deepening customer engagement through it.

Nicole Richardson

Commercial Director - Retail

(Beyond Analysis)

Nicole is one of UK Retails most seasoned professionals, with a career in  Merchandising spanning over 19 years with the leading UK multi-channel retailers. Nicole intimately understands the power of data to deliver business growth and great customer experience in what has to be some of the most challenging business environments.  With a strong commercial focus, balanced with an intuitive understanding of customers and their product needs, her track record in building world class teams and strategies is second to none.

Ed Chilcott

Creative Direction

(Kitchen)

Ed is the guardian of the creative output at his creative agency, Kitchen. He is a veteran of 25 years in the business, has created 2 startups and has developed campaigns for a large number of household brands.  He has a deep understanding of what makes a compelling brand. He is an exponent of storytelling and emotional engagement over rational selling and is an advocate of data as the enabler of creativity not the enemy of it believing that if we don’t learn, we can never get better

Vaila Robertson

Creative Strategy

(Kitchen)

Vaila is our Head of Planning and is passionate about developing brand strategies that measurably that shift and strengthen how the public connects with brands. In a world where consumers are bombarded by thousands of messages every day, she firmly believes that the only way to get noticed is to awaken a sense of wonder. To do this it is essential to uncover a deeply motivating and authentic human, organisational or cultural truth and position it in a way that challenges existing perceptions, opens people up to new possibilities and forces reappraisal.

Andy Mitchell

Digital Marketing

(This is Digital)

Andy’s focus is on delivering highly results focused digital marketing. His approach is different to most other digital marketers: bringing big agency experience and thinking together with a fully flexible and consultative channel management model. He founded This is Digital with the vision to truly understand the business of their clients; delivering immediate commercial gains for brands while being trusted as a dependable and approachable business partner. The agency specializes in PPC, SEO, social media buying, data analytics and supporting clients with digital in housing.

Dan Greenwood

Digital Development

({Digital})

Dan is our development man.  His specialist team designs and builds highly customisable websites and software for brands. He recognised the challenge that a rapidly changing digital landscape puts on businesses that need to stay ahead of the cultural curve so founded {digital} with the commitment to working with clients to continuously evolve their digital solutions.

Alice Chesire

Data Insight & Analysis

(Beyond Analysis)

Alice is an expert in putting data to work to unlock human behavior. As a passionate believer in data driven decision making he founded Beyond Analysis to apply the latest in machine learning and data cloud-based technologies to make businesses leaner, smarter and faster with an in-built ability to solve complex problems. She insists on working with the most experienced professionals in their field (her most recent employee previously worked for NASA) and taking a hands-on approach to get the best results.

Nick Ede

Brand Experience & PR

(East of Eden)

Few people are as experienced or passionate about using branded experiences to bring about social change. Nick has won numerous awards for his PR and influencer campaigns that push awareness, drive sales and raise funds. He passionately believes in the power of bringing together businesses and celebrity to make an impact and has become recognised for delivering red carpet events, ground-breaking fundraising activities, digital campaigns, influencer events and press campaigns that are now annual events in the calendar.

Sarah Jennings

Media Strategy & Buying

(JAA)

Sarah is our media master.  With over 20 years in both media planning and TV broadcasting, Sarah knows how to get the best out of every media strategy and every media plan. She is a big advocate in JAA’s principles of rigorous independent thinking, absolute transparency and great client relationships (30% of their clients have been with JAA for over 10 years). Alongside her wealth of experience, she has always retained his entrepreneurial approach and believes that the greatest results come from breakthrough insight founded on human experience and data-driven knowledge.  JAA often outperform competitor media agencies thanks to their forensic data management and their ability to cost effectively buy media.

Jules Powell

Content Production

(Rocking Carrot)

Jules is a master in crafting branded stories to engage and influence through the power of film. In today’s socially driven, multi-platform environment innovative approaches to storytelling are necessary to capture the hearts and minds of people. Whether making branded content, commercials, music videos, corporate films or VR, Jules strength lies in knowing how to bring the traditional methods of film making while integrating emerging technologies.

Beatrice Clarke

Business Director

(Kitchen)

Bea is our Business Director and keeps everyone in the partnership in shape.  She takes responsibility for the management of our projects and processes.  Bea essentially ensures that everything is delivered on time and most importantly, on budget.  Bea also managed our single P&L and ensures that all our specialist teams deliver against their parts of the budget and that all of our clients are fully informed and happy along the way.  She also has a knack of making everyone around her hugely enjoy working with her.

Paul Alexander

Data Insight & Analysis

(Beyond Analysis)

Paul is an expert in putting data to work to unlock human behavior. As a passionate believer in data driven decision making he founded Beyond Analysis to apply the latest in machine learning and data cloud-based technologies to make businesses leaner, smarter and faster with an in-built ability to solve complex problems. He insists on working with the most experienced professionals in their field (his most recent employee previously worked for NASA) and taking a hands-on approach to get the best results.